Simone Lovati Life Stream [English]

Marketers have started mining the mountain of offline information from provider like Experian, Acxiom and connecting it to consumers’ browsers....
If you can know personal information about people and track them online, you can know not only what they visit or do, but also who they are!

 In this way you can offer the right promotion or ads to the right people in the right place.

 Something perfect on paper but in my opinion very difficult to apply well.

 I'm not so sure that if you know some Personal info and the recent browser history of a person, you can forecast the right things for him and be sure that he will see an ads like a service instead of a no- worth-banner...

 Read more about this topic on NYT:
http://www.nytimes.com/2009/07/31/business/media/31privacy.html