Desperate Metaphors for Desperate Revenue Models...
Information is hardly the same thing as a product that can only be consumed once by a single person. If you consume a news story, you might be one of millions. If you consume a beer, no one else can consume it.
So it's a false metaphor. And if you start from a false premise, you will inevitably be led to a false conclusion. Or, to put it another way, if you chug-a-lug too many of old media's metaphoric beers, you will end up staggering down the street of illogical thinking and banging into the lamp post of wrong revenue models.

