6 Questions To Ask The CEO When He Says Social Media Won’t Work For His Company

In the last 2 years often I met CEO or head managers very far from the state of art of marketing and PR.

They use Google 100times a day, they live with a BB or iPhone in the hand...but when they think about marketing, they see the web simply like a media, they think about social media like a fashion...

Someone provocatively has said:

"Simone, convince us that you are right and social media is a real driver for us?"

The best way to reply is make some questions! And these are the best that I have ever seen

These are the questions .. I have also placed next to each question what current research is showing is the response rate to different types of marketing.

In the last few months have you either professionally or personally.

1.Responded or answered to a direct mail letter or brochure? (Current research shows only 3% have responded)

2. Did you follow up on a mainstream media advertisment such as TV, Radio, Magazine or Newspaper? (22%)

3. Did you go to the Yellow Pages to look up a company to buy a product? (3%)

4. Did you Google and search online when looking to purchase a product or service? (97%)

5. Used Your Peer to Peer Network via Facebook, Instant Messenger, Twitter, LinkedIn or other Social Media to get a URL to a website for a product that you were looking to buy? (80%)

And here is the clincher…..

6. So why are you still using marketing for your company that you yourself have minimal response to?

via jeffbullas.com

Simone Lovati Life Stream [English]

6 Questions To Ask The CEO When He Says Social Media Won’t Work For His Company

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