Simone Lovati Life Stream [English]

Marketing strategies from Italy 
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3 tips to create sale incentives programs that sell

  1. See the big picture, not only your today objective. Think about every new incentive in a complex eco-system, not separately 
  2. Be super simple, incentives are like medicins: More incentives, More risks to have adverse reactions not predictable
  3. Be honest with yourself. The sales incentives can push people in a direction, don't solve problems. 

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